Simple Life Turns 8

Last month, we marked a major milestone — Simple Life celebrated 8 incredible years of delivering quality homes to our residents. To make the occasion even more memorable, we were thrilled to recognize and thank 8 households who have been with us since the very beginning. These residents moved into our very first neighbourhood on Woodbine Road, and after eight years, they’re still part of our Simple Life family. To show our appreciation, we treated them to some delicious brownies from Baked by Bean — a sweet thank you for their continued loyalty.

But the celebration didn’t stop there! We launched an 8-day campaign filled with special surprises. As part of the celebration, we offered 8 bespoke discounts for our residents to enjoy. These exclusive offers included savings from our partners like MyndUp, FIIT, John Lewis, Smol, and many more. It was our way of saying thank you to everyone who calls a Simple Life house their home.

Sharing the Celebration Online

We also made sure to highlight our 8-year journey through engaging content shared across our platforms. This included:

• A special 8th Birthday banner on our My Simple Life App, with a special gift to unwrap for each user
• Meet 8 Members of the Team – Giving our residents a behind-the-scenes look at some of the amazing people who make Simple Life possible.
• 8 Customer Testimonials – from residents who’ve made memories in their Simple Life homes.
• 8 Tips to mental health with MyndUp and Simple Life – available on the My Simple Life App
• Hearing from 8 Residents during our Valentines Big Bakes Event – During one of our recent events, we gathered some birthday love from our residents, who attended the event.

A Boost in Engagement

The response to our 8th birthday campaign was fabulous. Here’s a snapshot of how the campaign performed on our My Simple Life app:

• 658 banner clicks from residents eager to explore our birthday offers and Average app engagement time also rose by 13% from the previous month.

As we reflect on 8 years of providing homes and building communities, we’re filled with gratitude for each and every one of our residents. Here’s to many more years of creating happy homes and. Thank you for being part of our journey — we can’t wait to celebrate many more milestones with you!