It's one thing to support a club from a distance, and another to watch that support genuinely change how people experience the sport, and each other. Since 2023, that's exactly what's happened at Runcorn Ladies CC, and this summer felt like the right moment to share their story.


This summer has been a good one for cricket lovers across the country. It’s been kinder to players, though, than to the grounds staff tending wickets and outfields! Even so, a sunny day on the pitch, or watching from the boundary, is a reminder of something bigger: how much of a difference the right support can make to a club, and to the people in it. Runcorn Ladies Cricket Club is a brilliant example of exactly that.
We’ve partnered with Runcorn Ladies CC since June 2023, back when they first began building the club’s women’s squads. Since then, we’ve watched their progress with real pride. Numbers are up. Skills are improving. And, most importantly, everyone is enjoying the game more with every season that passes.
That support has taken a few different forms over the years. It started with ECB official equipment, designed to build confidence and skills from the ground up. From there came a set of trendy pink stumps and smart team kit. Then, new for 2026, a bowling machine arrived to take training and skills development even further.
The club’s journey has been brilliant to follow. Runcorn Ladies CC started out in 2023 dipping their toes into softball cricket. Since then, they’ve progressed onto the full hardball game.

Throughout it all, they’ve shown real determination to build a club where everyone is welcome, friendships are formed, and skills are developed together.
As a group, they’re genuinely inspiring. They support and encourage one another, building each other up as part of a team.
Supporting the club was an easy decision. Accessibility, inclusion and participation sit at the heart of our social impact and sustainability objectives. These goals align closely with everything Runcorn Ladies CC stands for as a club. Because of this, partnerships like this one are exactly the proof that Sigma Capital Group and Simple Life Homes need: proof that this kind of support is positive, meaningful and real.
I’ve been lucky enough to be welcomed on visits to the club along the way, and I’m looking forward to joining them for their end-of-season awards in September. I want to thank them, too, for helping spread the word about why it matters to support local people and communities. After all, they understand best what’s really needed to make a positive difference where they live.
The feedback from club members says it all. For me, it captures the true meaning of social impact: doing something for others that makes a genuine difference to their day-to-day lives. Simple.
“The arrival of this bowling machine has been invaluable to us as a progressing women’s hardball team. It has allowed us to have consistent shots to practice with and faster paced balls that we don’t tend to face in training. It has helped us massively in training and then in taking those skills on to the field.”
— Michelle, Vice Captain
“The bowling machine has been a huge asset. It allows me to work specifically on shot selection because I can set it up to deliver consistency, and it also allows me to offer more one-on-one coaching sessions to work on players’ weaker areas. It has been a godsend, and we appreciate everything you have done for us — your support has been invaluable, many thanks.”
— Barry, Head Coach
“From a player’s point of view, it really enables some focused batting practice. The consistency that comes with using the bowling machine is such a benefit.”
— Catherine, Player“The addition of the new bowling machine to our training sessions has been a game-changer. It’s allowed our batters to hone specific techniques while easing the workload on our bowlers. On top of that, the lads have taken full advantage of ground availability to book extra sessions and focus on personal goals.“
— Michael, Vice chair of the club